There are 4 shades to choose from, you want to choose a shade that is a bit darker than your skin tone! Remember, cream contour will allow you to create a more defined look when compared to powder contour alone. The most important thing to remember before you begin is to make sure that there is NO powder on the skin, as cream will blend easiest with cream. To determine placement, imagine that we have a line that extends from the middle of the ear to the corner of the mouth. , , We will apply the contour right below the cheekbone. Trace a line below the cheekbone, across the hairline on your forehead, below the jawline to define, and right below the lower lips for that "pouty" look. With a foundation brush, blend the "cheek bone" contour line upward into the area where you would apply blush. Blend the bottom jaw contour line, downward towards the neck. And finally blend the hairline contour upwards into your hairline. Also don't forget to blend out the lower lips for that ultimate "pouty" look.