Outside Insight

An external vision is a new model of decisions to master the new digital reality, where the five powers can be followed at the actual time. The traditional method of decision-making primarily depends on internal data, largely overlooking foreign data fortune that has become available on the internet. Companies that do not integrate external information into their decision-making processes will make less informed decisions, over time, will be backwarded from competitors who are integrating. In outside insight, a businessman and meltwater executive director (yuren lesigne) describes the valuable visions and a few use that can be found in the information leaving by companies and individuals online; it is our "digital gestures". (yuren) explains how this information can be used to create strong intelligence of decision makers dramatically through the company, from marketing and communications to product developers, executives, investors and others. Using practical examples, starting from leading brands such as apple and facebook to their rapidly growing competitors, the book shows how data are available to the public, such as functions, online news, social networkingand online adsand patented applications, create a treasure of rich competitive intelligence. Outside insight is a practical guide in how to get out of the traditional decision-making process and adapt to the new digital realityand explains how you can collect external information to create a distinctive power feature.