This shampoo is specially formulated to nourish snow-white fur so that it retains its radiance. It contains botanical acids and vitamin C, obtained from cloudberry, to help reduce melanin production and retain a white, fresh and radiant appearance. , , Directions for use: , Apply a generous amount of shampoo to wet fur and skin. , Gently massage to cleanse. , Rinse thoroughly with water. , Repeat application if needed. , It is recommended to follow up with the Whitening Pet Conditioner from the same line. , Gently brush the fur once it is dry.