The Fjallraven Kanken is Fjällräven's best-selling product. It was originally developed as a reaction to a 1977 study of increasing number of reports that Swedish school children were developing back problems from their more traditional bags. The lightweight and rectangular yet spacious backpack, which was released in 1978, was Fjällräven's attempt to solve this problem.
By 2008, over three million Kånken daypacks had been...