Jack N' Jill Natural Flavour Free Toothpaste makes tooth brushing fun for kids, with a delicious Certified Organic Flavour Free flavouring. Natural ingredients including 40% Xylitol and Calendula help to soothe gums and fight tooth decay. The Natural Toothpaste is toxin and fluoride free & is suitable from 6 months (when bubs first teeth usually come through) and safe if swallowed. Natural ingredients such as Xylitol and Calendula help to soothe gums and fight tooth decay. Jack n Jill toothpastes are a gel formula and don't foam which means your kids can brush their teeth anywhere - even in the car on the way to childcare or school on the morning run!