The Pure is an advanced air purifier that uses a certified HEPA+ filter with activated carbon and ionizing technology. This filter removes up to 99.7% of allergens and pollutants, even as small as 0.3 micron. It captures tiny particles in the air, including dust, pollen, bacteria, chemicals and pet dander. The use of a HEPA+ filter is particularly recommended for people with breathing problems such as allergies or asthma. The Pure provides healthier air quality and a comfortable environment for the whole family. Simple intuitive touch control panel with 2 speed air purifying intensity and a colored LED indicator allowing adjustability to accommodate any need. Easy to install and replace, the air filter lasts up to 12 months.