To have a healthy mouth, one needs to take care of more than just teeth. That's why the new Colgate Total 12 Clean Mint toothpaste pro-actively fights bacteria not just on your teeth, but also your tongue, cheeks and gums for 12 hours* for whole mouth health. Experience the unique difference of a truly healthier mouth with our best toothpaste for you and your family. *after 4 weeks of continued use