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How To Write A Marketing Plan

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Product details

Features

Format: Paperback - 192 pages
Language: English
ISBN-13: 9780749484835
ISBN-10: 0749484837
Publisher: Kogan Page Ltd
Publication date: 3 Jun 2019
Category: Business & management
Author: John Westwood

Description

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing m

Overview