When a baby is born, their skin is at its most delicate. That's why we perfected our formulas over 125 years so they're now even more gentle for all. Johnson & Johnson Baby Bath is the mildest formula bath specially developed to gently cleanse your baby's delicate skin without drying it. It lathers quickly and rinses easily, leaving your baby's skin feeling clean and healthy. Made with No More Tears formula that is gentle to the eyes as pure water, Johnson's Baby Bath is a pure and gentle daily care that is great for kids and adults too.