Awaken and illuminate platinum, blonde and grey hair with this ultra-moisturising shampoo featuring our exclusive Violet Botanical Complex and Supreme Colour Blast Technology. Eliminates unwanted brassy yellow tones while hydrating for improved manageability, shine and long-lasting colour retention. Naturally Derived Ingredients - Violet Botanical Complex, with Blueberries, Purple Carrots and Purple Sweet Potatoes, neutralises unwanted brassy and yellow tones and illuminates highlights while nourishing and softening. Supreme Colour Blast Technology, with Sunflower Seed Extract and Quinoa Protein, preserves the vibrancy and longevity of your colour while helping to protect from external damage for maximum colour vitality.

How To Use: Apply to wet hair, massage gently and rinse. Use with Cool Blonde Toning Conditioner for best results.