This purple shampoo is designed for blonde and highlighted hair, formulated with violet pigments that help neutralize brassy tones, maintaining vibrant colour. Its colour protection technology prevents fading, while hydrating ingredients restore moisture. Free from sulphates, SLS, parabens, and phthalates, it provides a gentle, colour-safe clean.

Directions For Use: Apply to wet hair, lather and leave for 3-5 minutes before rinsing. Use 1-2 times per week or as needed to maintain brightness and reduce brassiness.

Suitable For: Blonde and highlighted hair types.

Ingredients: Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerine, Polyquaternium-7, Hydrolyzed Keratin, Violet 2 (CI 60730), Polyquaternium-10, Fragrance (Parfum), Citric Acid, Disodium EDTA, Sodium Benzoate, Potassium Sorbate.