Phyto Purple No Yellow Shampoo 250ml is specially formulated for bleached blonde, grey, or white hair. This shampoo features a formula with a unique blend of powerful active ingredients of plant origin that prevents yellowing. With 90% ingredients of natural origin, the formula stars violet pigments which correct yellow, copper, or brassy undertones. In addition, Edelweiss extract offers antioxidant protection and, in this way, prevents yellowing. And lastly, White Mallow extract provides the hair with extra shine. So, this shampoo not only gently cleans the hair but also immediately neutralizes unwanted undertones that develop in bleached hair or light hair colors over time. Therefore, the hair is brighter and with beautiful cool reflections.

All in all, this shampoo leaves the hair soft and shiny, with a vibrant and luminous color while displaying cool reflections. In other words, it neutralizes unwanted undertones from the first application, restoring the hair's coolness and luminosity. As a last note, this shampoo replaces PhytoArgent No Yellow Shampoo.