Pur Aspartame & Sugar Free Bubble Gum With Xylitol is the natural sweet twist on the classic and nostalgic bubble-gum flavour. The gum is sweetened with 100% natural Xylitol that is sourced from European Birch and Maple trees grown in Finland. Xylitol is a naturally occurring pentose sugar alcohol that looks and tastes just like sugar yet has 40% fewer calories. Xylitol is one of the lowest sweeteners on the glycaemic index. The body processes xylitol without using insulin, making it safe for diabetics. , , It also contains ingredients like gum base, gum Arabic, natural flavours, glycerol, malic acid, citric acid, carnauba wax, tocopherols etc. Pur gum is made in Switzerland with quality ingredients. Additionally, the Swiss government has a moratorium on genetically modified organisms (GMOs) in agriculture. You can be assured that this product is both non-GMO and organic. Pur was founded in 2010, was built on the founding principle of making simple substitutions to promote a healthier lifestyle, without compromising taste or quality. , , With a growing number of dietary restrictions and health-conscious consumers, Pur set out to create products that everyone could safely consume, enjoy and share. It looks & tastes just like sugar with 40% less calories than sugar while boosting oral health. Pur is a quality first brand with the Swiss-Made ingredients, sourced from Europe and made in Switzerland.