"Retail Marketing Management" is an invaluable resource for automotive marketers seeking to stay ahead of the curve, offering practical insights, case studies, and actionable strategies to drive success in a rapidly evolving industry. The book also delves deep into digital marketing and its transformative impact on the industry, dissecting the use of social media, online advertising, and data analytics whether you're a marketing professional or an automotive enthusiast, this book offers a fresh perspective on marketing in the automotive sector. In this book you will learn about: product launch planning developing marketing strategies campaign & performance management digital marketing negotiation tactics customer relationship management.