The book seeks to illustrate the role and importance of the organization vision, values, strategyand objectives and how to together (all together) play significantly in the (a) performance management, as well as (b) the internal communication inside the organization through a theory named organization organization. However, to deliver the core aimed to present live examples, as well as creating chain of thoughts link all the mentioned factors with each other to make the book simple and readable not just for who are interested in human resources management and business administration, but also to those willing to establish new business.