This Zojirushi, Made in Japan, Rice cooker and warmer comes with a Premium Taste setting known in Japan as Umami. By prolonging the soaking at the ideal temperature before cooking the rice is given more time to release its internal sugars into the water. Once cooking begins, these dissolved sugars reattach themselves to the outer surface of the rice, making the rice taste sweeter when cooked. The GABA Brown Rice setting offers an ingenious new method of cooking brown rice that can augment its renowned health benefits. The GABA Brown Rice setting "activates" brown rice by soaking it at 40 degree C for 2 hours before the actual cooking begins. Proper activation can boost the level of gamma-aminobutyric acid (GABA), an amino acid that occurs naturally in brown rice, to 150%. GABA is believed to help lower blood pressure, improve kidney function and relieve stress.