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Features
- Format: Paperback | 304 pages
- Language: English
- Author: Greg Hoffman
- Published: 2023
Description
The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. , , Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.
Overview
- Recommended AgeSuitable for Mumz
- Product Dimensions12.9 x 1.8 x 19.8 cm
- Package Dimensions12.9 x 1.8 x 19.8 cm
- Package Weight0.22 kg
- SKUJB-9781847943569
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