This toy is absolutely a must-have in the educational toy field. When I was a kid I had a bunch of paper books you fill in that taught you stuff and this is basically the electronic version of that. It teaches the alphabet, how to write it, animals and to a smaller degree, vocab. One of the things that really impressed me about this is that in the case of animals, instead of choosing more simple ones, they choose more complicated names that really help increase kids vocabulary. For example, instead of being Frog for the letter F, it's the more complex Flamingo. Not only does this help them increase their knowledge of more animals, but it will help their language understanding overall.