The Colour pacifier has been a bestseller for more than 40 years and is still the most iconic baby accessory and highly loved pacifier. The natural soft latex cherry shaped nipple and matte lightweight shield is designed to be the similar shape to a mother's breast. Therefore it is recommended by midwifes to support natural breastfeeding as both the specific length and shape of Colour gives the baby the right sucking technique at the breast. , , The round light shield faces away from the baby's face to ensure the supply of air to the sensitive skin around the mouth.