OGX Ever Straightening+ Brazilian Keratin Smooth Shampoo is an exclusive blend of coconut oil, keratin proteins, avocado oil and cocoa butter that helps to strengthen and soften your curly or wavy hair. , A powerful sulfate-free formula, OGX Ever Straightening+ Brazilian Keratin Smooth Shampoo helps smooth the cuticle for strong tresses while adding a brilliant glow and luminescent shine, bringing new life to your hair. , OGX beauty pure and simple! , How to use: , Apply shampoo generously to wet hair, massage into a lather through to ends, then rinse hair thoroughly. After shampooing, follow with conditioner.