Perfect to use as a priming product before heat styling or applying other styling products. No need to rinse! Spray on damp hair from mid-length to ends before heat styling or air drying. If using with other styling products, use first. Perfect for restyling or second-day hair - can apply to slightly dampened or dry hair to instantly rehydrate strands. P.s. there's no need to rinse, just leave it (and love it!).