The mild shampoo has a gentle formula that is ideal for cats and dogs that have sensitive skin types. It is also ideal for use on young pets. Alaska bark root, infused into the formula, is rich in soothing actives. , Directions for use: , Apply a generous amount of shampoo to wet fur and skin. , Gently massage to cleanse. , Rinse thoroughly with water. , Repeat application if needed. , It is recommended to follow up with the Delicate Pet Conditioner from the same line. , Gently brush the fur once it is dry.