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Selected as a best book of 2017 by Forbes, The Times, Huffington Post, Bloomberg, Greater Good Magazine, Stanford Business School and more.'A timely, intriguing book' Adam Grant, New York Times bestselling author of Originals and Give and Take'This profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of NudgePart of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers.